Rewiring America

Rewiring America

Role
Designer

Year
2024-Present

Projects
The Big Switches
Front Porch Ribbon Cuttings
Data visualization
“Worth the Switch” series

Rewiring America is the leading electrification nonprofit focused on transitioning homes, communities, and businesses to energy-efficient appliances.

My role as a designer at Rewiring America is focused on supporting the brand, marketing, and communications teams. This includes designing research reports and one-pagers, creating social media carousels, and building new web pages. With a heavy focus on data and policy materials, much of my creative problem-solving centers around distilling complex information into digestible, simplified visuals.

In addition to the explanatory work, I also design event materials and branded swag to deliver the electrification message to everyday households and communities.

The Big Switches for an Electrified Life

Signage, wayfinding, exhibition design created for an event at NYC Climate Week 2024. With 380 attendees, The Big Switches event debuted a new partnership between Heatmap and Rewiring America, including Big Little Buys, a new 12-page behavioral research report.

Photographer: Luke Liu

Front Porch Ribbon Cuttings

In August 2024, Rewiring America traveled to 10 states to celebrate 13 homeowners and their electric home upgrades with “front porch ribbon cutting” events. This was Rewiring America’s most successful local media campaign to date, generating over 50 stories across print and broadcast local media. This campaign brought together elected officials, contractors, business leaders, community members, and other advocates.