Chloe Yeo ✨

Modern Species

Years
2019-22

Deliverables
Advertisements
Marketing and sales materials
Packaging production

Farmer Direct Organic envisions a food future that’s good for you, your family, farmers, and the planet.

Having worked with Farmer Direct on updating their packaging and other sales projects, it was time to give the brand a much needed update that reflected the growth and maturity of the company. To simplify the brand, I opted to move away from the more complex display typefaces and textures and toward a more photography-forward visual language paired with simple, playful flourishes — shifting the spotlight to the farmers, ingredients, and food.