Chloe Yeo

Image of 3 bags of Alter Eco granola with a hand in the lower left corner reaching into a bowl of granola. The cinnamon raisin bag is laying flat and open so that some granola is spilling out toward the bowl of granola. The flavors are dark chocolate, cashew butter, and cinnamon raisin. There is a potted Chinese money plant (Pilea peperomioides) on the left of the image and another potted plant on the right of the image. The plants and bags of granola are in front of a white brick wall.

Alter Eco Packaging & Brand Support

Modern Species

Years
2020-2022

Deliverables
Packaging
Marketing and sales materials
Social media assets
Microsite / sustainability report design

Alter Eco is a sustainable snack food company that uses regenerative agriculture and fair labor in their business practices.

I worked closely with Alter Eco’s marketing team to strengthen their brand over four years. In that time, I created packaging for two of their new product lines (nut butter bombs and granola); designed seasonal packaging for Valentine’s Day, Easter, and the winter holiday season; created brand assets for social media and email; produced sales materials such as sell sheets, advertisements, and consumer coupons; designed and built two of their annual Regeneration Reports; oversaw print production for their entire product catalog; and much more.

With sustainability prominent on their packaging design (from the forest photography to “Restores Forests” in the logo), I designed all supporting brand pieces with photos of greenery from Alter Eco’s co-op farms in Ecuador, India, and the U.S.

Below you’ll find examples of work from 2020-22. I am deeply grateful for Alter Eco trusting me with the growth and development of their brand.

Image of 2 bags of Alter Eco nut butter bombs in front of a salmon pink background. The bag on the left is Almond Butter Bombs and the bag on the right is Hazelnut Butter bombs.
Close up image of a person sitting on a log next to a bag of Alter Eco Hazelnut Butter bombs. The person is unwrapping a truffle and is wearing white shoes, white leggings, and has green painted nails.
Image of 5 nut butter bomb promotional flyers of varying sizes on a light green background.
Image of 3 promotional emails on a light purple background. The far left email says "FLASH SALE" with an Earth Day discount, the middle email says "20% OFF!" with a discount for the Blackout Collection, and the far right email says "FREE" with a promotion for a free Super Blackout Bar with the purchase of a Nut Butter Bomb.
Images of 3 pages of an Alter Eco sell sheet on a dark blue background. The center image reads "Clean for your body, green for the planet" and shows chocolate bars and granola bags.
Image of two gable boxes of Alter Eco holiday truffles on a wooden table. Next to the boxes is a tray with a lemon, half of an orange, and some wrapped truffles. There are two cocktails on the table.
Image showing the front and back of the Alter Eco holiday truffle gable box on a teal background. The box is dark green with illustrated leaves and fronds on it, surrounding the words "Organic Chocolate Truffles".
Image of a white laptop on a gray background showing a website that reads "Alter Eco Regeneration Report 2021". The word 'Sustainability' is on top of the word 'Regeneration' but 'Sustainability' is crossed out.
Image of 3 pages of the Regeneration report on a gray background. The left page shows an image of cashew granola and a teal banner that reads "2021 results: regeneration from soil to shelf. The middle page reads "Goals of the Alter Eco Foundation" and shows images of cut out leaves on the top and bottom. The far right page shows a map of Alter Eco's co-ops and some other statistics.

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